On November 18, Arneiro opened its doors for another edition of Intradition, an event that celebrates tradition, innovation, and the identity of Portuguese jewellery. Intradition 2023 was marked by several special moments, with particular emphasis on the inauguration of the new Arneiro Gallery, located on the 1st floor of the Arneiro building, a space designed to highlight the art, history, and creativity that define the brand.
The exclusive NEOBAROQ collection in the spotlight
The main highlight of the event was Arneiro’s exclusive NEOBAROQ collection, a line that reinterprets Portuguese Baroque through a contemporary, sophisticated, and deeply identity-driven approach. Throughout the gallery, visitors were able to closely admire the pieces from the collection and witness Rosário Neves live-enamelling NEOBAROQ pieces at a dedicated workstation, offering a direct insight into the artisanal know-how that distinguishes Arneiro.
Artistic and interactive experiences
Among the various points of interest at Intradition 2023 was the live painting of NEOBAROQ-themed postcards, creating a strong connection between jewellery, art, and creative expression. These moments reinforced the dynamic and experiential nature of the event, inviting visitors to actively participate.
Arneiro’s history told through iconic elements
The brand’s heritage was also strongly present through the exhibition of unique Portuguese jewellery pieces and the presentation of the iconic bicycle of the founder, Reinaldo Arneiro. This symbolic element was accompanied by a chronological timeline that illustrated the company’s history, its evolution over the decades, and the path taken to the present day, connecting past, present, and future.
Every visitor as part of the NEOBAROQ collection
One of the most memorable moments of the event was the NEOBAROQ photocall, where each visitor had the opportunity to “become part of the collection.” Through a personalized photograph featuring a NEOBAROQ piece and framed in an exclusive design, each guest took home a unique keepsake, designed to be shared on social media and extend the experience beyond the event itself.
A meeting point between tradition, innovation, and identity
Intradition 2023 reinforced Arneiro’s commitment to valuing Portuguese tradition, combined with innovation, creativity, and customer experience. The inauguration of the Arneiro Gallery and the celebration of the NEOBAROQ collection marked a new chapter in the brand’s history, affirming it as a living space for culture, art, and contemporary jewellery.
