Our History

Reinaldo Arneiro was born into a privileged context: the Cantanhede and Mira region, which since the 19th century had established itself as the center of gold distribution in Portugal. This environment shaped his vision and gave rise to what would become the history of Arneiro.

For 25 years, first by bicycle and then on his Florett motorbike, Reinaldo travelled around the outskirts of Lisbon. Among manor houses and farms in Sintra, he established close relationships with washerwomen, gardeners, and caretakers, who saw in the jewelry Reinaldo Arneiro sold a safe way to safeguard their gold savings.

In the 70s and 90s, street vending continued, but at fairs. Alongside the store in Sintra, the brand was a regular presence at the fairs in Malveira, Cascais, and São Pedro de Sintra. Leaning over wooden counters, regular customers kept alive the tradition of in-person shopping and expert advice.

With Joaquim Simplício, the founder's son-in-law, Ourivesaria Arneiro navigated the great transformations of Portugal. From the 1974 Revolution to Portugal's entry into the EEC in 1986, the company adapted to the new demands of the market and the progressive mechanization of manufacturing, always maintaining the precision of its gold pieces.

Over the past fifty years, Ourivesaria Arneiro has accompanied and adapted to several transformations, including: the April 1974 Revolution and the establishment of the democratic regime, changes in labor structures, Portugal's integration into the European Economic Community in 1986, internal and external migration flows, increased foreign competition, the diversification of legal hallmarks of precious metals, and the progressive mechanization of traditional manufacturing processes.
These changes influenced the organization of the sector and the way goldsmiths worked.

At the end of the 20th and beginning of the 21st century, the third generation of the family began its progressive integration into the company's management.
Pedro Arneiro and Mafalda Arneiro took on roles to continue the business, introducing new organizational, communication, and customer relationship tools, in a context marked by digitalization and the transformation of consumer habits.
This transition occurred gradually, ensuring continuity with the 2nd and 3rd generations.

A hallmark of the new generation are the INTRADITION events. Created to bring the client closer to the creator, these events celebrate the know-how and history behind each piece of jewelry, sensitizing the public to the beauty and complexity of creating unique pieces in precious metals.

Today, Arneiro1969 is the result of almost a century of adaptation. From street vending to online commerce, our essence remains the same: to honor the gold, the tradition, and the people who are part of our history.