A brand with a history spanning three generations
51 years of history
Reinaldo Arneiro a goldsmith founder of the jewelry store Arneiro was born in 1925 in Cantanhede.
He passed through many locations, becoming famous in street vendingdoor-to-door, in markets, squares and traditional fairs.
Reinaldo Arneiro's vision led him to create Ourivesaria Arneiro 51 years ago, right in the heart of the village of Sintra and in its sublime environment in the middle of the cultural landscape.
Joaquim Simplício, his son-in-law, was for decades the main support element in the modernization and diversification of the product range. It is to him that the first steps of the modernization of Arneiro 1969 are due. It is all this desire to be successful that has kept him in space for about 40 years. One of his main concerns was to maintain the balance between tradition and the necessary adaptations to the markets, maintaining the interest of the public, achieving loyalty.
MAFALDA AND PEDRO ARNEIRO
As a result of this modernization process comes the energy associated with the third generation - Pedro Arneiro and Mafalda Arneiro - two cousins, who together always continue to work in this logic of tradition and family cooperation. The concepts "Family" and "Tradition" are the essential basis of this business, never losing connection with the new times, which demand a constant renewal of communication and interaction practices with different audiences.
SECOND AND THIRD GENERATIONS
Thus, the current challenge is to emphasize the traditional and handcrafted in a language appropriate to the present, with a strong emotional aspect. Innovating while maintaining tradition is one of the motives that guide this brand. This need for updating and repositioning implied the creation of Arneiro 1969's new communication concept - Feel the Tradition - thus creating the signature that encloses the values of this family and this brand.