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For 25 years, first by bicycle and then on his Florett motorbike, Reinaldo travelled around the outskirts of Lisbon. Among manor houses and farms in Sintra, he established close relationships with washerwomen, gardeners, and caretakers, who saw in the jewelry Reinaldo Arneiro sold a safe way to safeguard their gold savings. |
| Use to 1969 | the opening of the store in sintra |
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From door to door to physical store 1969 | The opening of the store in SintraThe year 1969 marks the definitive transition to brick-and-mortar retail. Reinaldo Arneiro founded Ourivesaria Arneiro in the historic center of Sintra, next to the Palácio da Vila. The physical store became the new meeting point, without ever abandoning the roots of direct sales. |

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In the 70s and 90s, street vending continued, but at fairs. Alongside the store in Sintra, the brand was a regular presence at the fairs in Malveira, Cascais, and São Pedro de Sintra. Leaning over wooden counters, regular customers kept alive the tradition of in-person shopping and expert advice. |
| Use to 2nd generation: continuity and modernization |
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Adapting to the New Times 2nd generation: Continuity and modernizationWith Joaquim Simplício, the founder's son-in-law, Ourivesaria Arneiro navigated the great transformations of Portugal. From the 1974 Revolution to Portugal's entry into the EEC in 1986, the company adapted to the new demands of the market and the progressive mechanization of manufacturing, always maintaining the precision of its gold pieces. |



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| Use to 3rd generation - digital transition and innovation |
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3rd Generation - Digital Transition and InnovationAt the end of the 20th and beginning of the 21st century, the third generation of the family began its progressive integration into the company's management. |
| Use to intradition: valuing portuguese goldsmithing |
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Awareness and Proximity INTRADITION: Valuing Portuguese Goldsmithing |
| Use to acceleration and proximity to distance |
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Acceleration and Proximity to Distance In addition to the social networks already created for digital communication. |

| Use to three generations of passion |
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Three Generations of Passion Today, Arneiro1969 is the result of almost a century of adaptation. From street vending to online commerce, our essence remains the same: to honor the gold, the tradition, and the people who are part of our history. |