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About Arneiro
A brand with a history spanning three generations
1969 ARNEIRO 54 YEARS OF HISTORYReinaldo Arneiro a goldsmith founder of the jewelry store Arneiro was born in 1925 in Cantanhede. |
FOUNDER REINALDO ARNEIROHe passed through many locations, becoming famous in street vendingdoor-to-door, in markets, squares and traditional fairs.Reinaldo Arneiro's vision led him to create Ourivesaria Arneiro 52 years ago, right in the heart of the village of Sintra and in its sublime environment in the middle of the cultural landscape. Ensuring for you and those who followed you that this company would settle not only in the hearts and minds of all Sintrans, but also in those of all who visit this historic center. Trust and honor have always made the difference. These values have always been at the base of everything you have built. Thus, they were shared with the younger generations who are now in charge of the business, honoring their legacy with all the vision, dedication and affection that Reinaldo Arneiro has always had. |
CEO ALBERTO SIMPLÍCIOJoaquim Simplício, his son-in-law, was for decades the main support element in the modernization and diversification of the product range. It is to him that the first steps in the modernization of Arneiro 1969 are owed. It is all this desire to be successful that has kept him in the space for nearly 40 years. One of his main concerns was to maintain the balance between tradition and the necessary adaptations to the markets, maintaining the interest of the public, managing to retain them. |
ARNEIRO 1969 MAFALDA AND PEDRO ARNEIROAs a result of this modernization process comes the energy associated with the third generation - Pedro Arneiro and Mafalda Arneiro - two cousins, who together always continue to work in this logic of tradition and family cooperation. The concepts "Family" and "Tradition" are the essential basis of this business, never losing connection with the new times, which demand a constant renewal of communication and interaction practices with different audiences. |
 ARNEIRO 1969 SECOND AND THIRD GENERATIONS |
Thus, the current challenge is to emphasize the traditional and handcrafted in a language appropriate to the present, with a strong emotional aspect. Innovating while maintaining tradition is one of the motives that guide this brand. This need for updating and repositioning implied the creation of Arneiro 1969's new communication concept - Feel the Tradition - thus creating the signature that encloses the values of this family and this brand. In this context, Arneiro 1969 specialized in the commercialization of Filigree - the most beautiful heritage of traditional Portuguese jewelery - combining this area with the offer of a selection of great brands of Jewelery and handmade Silver, valuing the excellence of what is done in Portugal , in a more transversal way. The Arneiro 1969 space is a showcase of dreams, unique experiences, combining articles that mark tradition with pieces of contemporary design. Visiting Arneiro 1969 is above all experiencing the culture, rituals and family tradition of a space built on the nobility of the main values that contribute daily to this success story: trust, honesty, personalization and exclusivity. |
 ARNEIRO 1969 ARNEIRO TEAM |
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